Samuel L Jackson hits hard at Anchor who mistakes him for Laurence Fishburne during interview.

KTLA entertainment reporter Sam Rubin got quite a  ribbing from Samuel L. Jackson, after confusing Jackson with Laurence Fishburne -- an entirely different black actor -- during a recent interview intended to promote "Robocop," an upcoming movie in which Jackson plays a role.

The interview went seriously downhill Monday morning after Rubin asked Jackson about his Super Bowl commercial. The problem? Jackson didn't star in a Super Bowl ad, though Fishburne did.

Here's a transcript of the painful exchange:

Rubin: Did you get a lot of reaction to that Super Bowl commercial?

Jackson: What Super Bowl commercial?

[awkward silence]

R: Oh, you know what? My mistake.

J: You know what? You're as crazy as the people on Twitter. I'M NOT LAURENCE FISHBURNE.

R: That was my fault. I know that. My mistake.

J: WE DON'T ALL LOOK ALIKE. We may all be black and famous, but we don't all look alike.

R: I am guilty.

J: You're the entertainment reporter for this station? And you don't know the difference between me and Laurence Fishburne?!? That must be a very short line for your job.

R: It probably wouldn't be very hard to get another person to sit right here. Let's talk about Robocop.

J: Oh hell no. Really? REALLY? I'm the other guy. ... There's more than one black guy doing commercials. I'm the 'what's in your wallet' black guy, he's the 'car' black guy. Morgan Freeman is the other credit card black guy.

To his credit, Rubin was quick to acknowledge the mistake and offered numerous apologies throughout the interview as other anchors in the background laughed uproariously. Rubin also followed up with a more extensive apology later in the day, saying that he had not been referring to Fishburne's commercial, but to an ad for "Captain America," in which Jackson makes a brief appearance.