#StyleHasNoSize...Body confidence is the best accessory!

They accomplished an industry first during London Fashion Week after sending curvy models down the catwalk clad in high-end designer gear. 

Now, plus-size retailer Evans is hoping to drive home the mantra 'style has no size' with their new limited-edition T-shirt and shopping bag line.

Available from June, the collection will be available in Evans' stores with all proceeds going to children's charity, The Rainbow Trust.

In September 2014, voluptuous women took to the runway as part of the SS15 Design Collective For Evans. 

Clad in designer threads by the likes of Clements Ribeiro, Giles Deacon, Hama Kaul and Lulu Lui, the plus-sized stunners stormed the catwalk which was emblazoned with positive body image slogans.  

The stunt was a hit with women. A spokesperson for the company revealed: 'We could not have anticipated the reaction from customers; they responded in their thousands when this message was posted to the Evans Facebook page.' 

'This reinforced what we believe, that there is a fashionista out there who is confident and sexy, who is bold in her outfit choices and who isn’t limited by her size,' the spokesperson added. 

'She is body beautiful and craves great style as well as acceptance in the fashion arena.'

The statement 'style has no size' aims to celebrate women of all sizes, says the company, whether they are a size 6 or size 26. 

'It's not about big or small, or fat or thin - it's about proving that body confidence is the best accessory any woman can add to her outfit,' the brand added.

American model Tess Holliday has been instrumental in transforming the attitudes of the fashion industry and changing people's perception of beauty. 

After years of being turned away from castings, the pin-up, who is a UK dress size 26, was signed by a top modelling agency thanks to her bold dress sense, collection of colourful tattoos and vibrant personality. 

The 29-year-old is keen to enforce the notion that there is 'no one way to be a woman or beautiful.'

She said: 'I want to challenge society's perception of "beauty" and what's acceptable in our industry and the world.

'There is no one way to be a woman, or to be beautiful. We all deserve a place.' 

Last month, Loose Women star Jamelia prompted a media furore when she claimed that overweight people shouldn't be able to access plus-sized clothes in 'every high street store.' 

The former pop star was forced to apologize after saying: 'I don't believe they [high street stores] should be providing clothes for below that range or above that range.

'Yes, have specialist shops, but you should feel uncomfortable if you are unhealthy... to be available in every High Street store, I don't think that's right.'

Viewers were were enraged by her comments and vented on Twitter, with many declaring she should be 'sacked' from the show, and not a single user taking her side.

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