Popular food franchise McDonalds,in 'a deep depression' and could be in its 'final days' say franchise owners

McDonald's could be in its 'final days', according to a recent survey of US franchise owners about the fast food chain's performance.
The huge corporation has been trying to reverse its fortunes by introducing a host of new initiatives including all-day breakfasts in US stores, digital ordering kiosks and new, healthier menu items.
But it seems the new ideas have just created confusion and added more pressure to the fast paced kitchens.
In the survey, conducted by restaurant industry analyst Mark Kalinowski, one franchisee said: "We are in the throes of a deep depression, and nothing is changing.
"The CEO is sowing the seeds of our demise.
"We are a quick-serve fast-food restaurant, not a fast casual."

 

Another went as far as to claim: "The system may be facing its final days."
The new initiatives are all part of CEO Steve Easterbrook's 'turnaround plan' - an attempt to reverse a two year decline in US sales.
But the survey revealed a lot of dissent amongst franchisees over the ideas from head office, the Independent reports.
One disgruntled franchise owner explained: "The system is very lost at the moment.
"Our menu boards are still bloated, and we are still trying to be too many things to too many people."
The recent survey recorded the lowest results since its inception 12 years ago.
29 franchisees, who between them operate 226 restaurants, were interviewed by Kalinowski and asked to give their six-month forecast from 1 (bad) to 5 (excellent).
The average score was 1.69.