Is size ten the new plus size?!

'Since when was a ten plus-size?' Ellen DeGeneres hits back at Abercrombie & Fitch's 'thin and beautiful' customer policy.

 

Ellen, who used a miniature T-shirt to prove her point, said, 'And now they actually have a double zero. What are we aspiring to? "Honey do these jeans make my butt look invisible in this?" Funny but true.

She added: 'It's not just Abercrombie & Fitch, I've noticed the trend in women's clothing, it's getting ridiculous.
'Now they actually have a double zero. What are we aspiring to? "Honey, do these jeans make my butt look invisible in this?"'
Mr Lewis had commented on Abercrombie & Fitch CEO, Mike Jeffries, and his penchant for wanting 'thin and beautiful people' to shop in the store.
'He doesn't want his core customers to see people who aren't as hot as them wearing his clothing,' Mr Lewis said. 'People who wear his clothing should feel like they're one of the "cool kids."'
But Ellen, who made a point to address the children watching her show, believes that 'beauty isn't between a size zero and a size eight, it is not a number at all, it is not physical.

What you look like on the outside is not what makes you cool. At all,' she explained, before continuing with a smile. 'I mean, I had a mullet and I wore parachute pants for a long, long time. And I’m doing ok.'What’s important is that you’re healthy and you’re happy. That’s the most important thing.'

While Abercrombie & Fitch offers men's sizes in XXL, Mr Lewis believes this is to appeal to muscular football players and wrestlers.
Mr Jeffries seems to have shunned the idea of adding larger sizes to the retailer's inventory for fear of attracting clientele outside of society's mainstream definition of beauty.
The CEO told Salon in 2006: 'That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.'

In a statement posted on the company’s Facebook page this afternoon, Mr Jeffries simply calls Abercrombie & Fitch 'aspirational'

'Abercrombie & Fitch is an aspirational brand that, like most specialty apparel brands, targets its marketing at a particular segment of customers.

Mr Jeffries also emphasizes that Abercrombie & Fitch is 'strongly committed to diversity and inclusion. We hire good people who share these values. We are completely opposed to any discrimination [or] bullying.'

Methinks there is too much hype over size and it affects a lot of teenagers, leaving them insecure, if they are not a certain size. Be healthy and confident.

Do you agree with Ellen or A&F who claim they have their own target market and should be left well alone?