The United incident began when four of the airline’s crew members needed to get from Chicago to Louisville to work another flight the following morning. When no one volunteered to give up a seat in exchange for an $800 travel credit and accommodations for meals and hotels, the company’s automated system selected Dao, his wife and two other passengers to be bumped.
A Vietnam-born, Louisville-area physician, Dao insisted he needed to see patients the next day and refused to vacate his seat. Various United officials intervened in a futile attempt to persuade him, then contacted airport authorities for assistance with his removal.
Dao, who had boarded the Louisville, Kentucky-bound flight at Chicago’s O’Hare International Airport, sustained a concussion, broken nose and lost two teeth during his forcible removal by police employed by the city’s Department of Aviation, according to his lawyers.
The ensuing viral video-fueled controversy was the start of a spate of bad publicity for the United Continental Holdings Inc. unit. It continued this week with the death of a giant rabbit. Amid the fallout from the April 9 Dao incident, the company’s board canceled Chief Executive Officer Oscar Munoz’s expected 2018 elevation to chairman.
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