Bic causes twitter outrage over ''sexist'' advert.

Stationery company Bic has been forced to apologise for an advert celebrating Women's Day which encourages workers to 'Think like a man.'

The South African campaign featured an image of a business woman accompanied by the words 'look like a girl, act like a lady, think like a man, work like a boss'.

The bizarre and contradictory choice of words has attracted a Twitter storm of outraged comments from offended men and women.

Many of those tweeting chose to create their own parodies of the advert.

Ms Slide replaced the stock image with a picture of Christopher Biggins in drag writing: 'That sexist Bic ad is applicable to the career of Christopher Biggins and literally nobody else.'

Lowri Williams created her very own poster writing 'look like a human, act like a human, think like a human, work like a human.'

While Melocapetown crossed out all of the genders and replaced them with 'your magnificent goddamn self!' 

Others chose to simply express their concern about the company's wording of the poster.

Jennifer Nonsense remarked: 'I got stuck at the part where @Bic_SA wants us to look like girls. Would you tell men to look like boys?'

Girl on the Net tweeted: Look like a girl, Act like a lady, Think like a supervillain, Work to destroy the Bic corporation.'

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Users took to Twitter to share their outrage. Ms Slide replaced the stock image with a picture of Christopher Biggins writing: 'That sexist Bic ad is applicable to the career of Christopher Biggins and literally nobody else.'

Melocapetown crossed out all the genders and replaced them with 'your magnificent goddamn self!'

Lowri Williams created her very own poster writing 'look like a human, act like a human, think like a human, work like a human.'

Girl on the Net tweeted: Look like a girl, Act like a lady, Think like a supervillain, Work to destroy the Bic corporation 

Jennifer Nonsense remarked: 'I got stuck at the part where @Bic_SA wants us to look like girls. Would you tell men to look like boys?'

The company has since taken to their Facebook page twice to apologise after removing their first comment from their page.

Its initial statement read: 'We would like to apologise to all our fans who took offence to our recent Women's Day Post. We can assure you that we meant it in the most empowering way possible and in no way derogatory towards women.

'We took the quote from a "Women in Business" blog site (link) The blog site explains the quote and what its intentions were when it was written. Bic believe in celebrating women and the powerful contribution women make to our society.'

However following further comments on Twitter accusing the company of plagiarism and passing the blame they issued this further apology:

'Hi everyone. Let’s start out by saying we’re incredibly sorry for offending everybody - that was never our intention, but we completely understand where we’ve gone wrong. This post should never have gone out. The feedback you have given us will help us ensure that something like this will never happen again, and we appreciate that.'

The company issued an initial apology claiming they had used a quote from a Women in Business blog

The first apology has since been removed and replaced with the one pictured on their Facebook page 

This is not the first time the company has come under fire for behaviour deemed as sexist.

In 2011 it was slammed after releasing a range of pens designed specifically for women, 'Bic Cristal for Her', which fast became the most sarcastically reviewed product on Amazon.