#SmileAgain..

Pakistani salon owner Masarrat Misbah discovered a new life mission twelve years ago when an acid attack survivor came to her salon and asked her for help to look better. "When she removed her veil, I had to sit down. There was no life in my legs," Masarrat recalls in a BBC interview. "In front of me was a woman with no face. Her eyes and nose were gone and her neck and face were stuck together so she couldn't move them." Determined to help her, Masarrat found doctors to perform reconstructive surgery on the woman but her involvement didn't stop there -- she went on to start a non-profit organization called Smile Again which has helped hundreds of acid attack survivors rebuild their lives.

Masarrat has built one of the most respected salon chains in Pakistan and, since 2003, has not only funded the work of Smile Again but has turned her salons into refuges for women who have experienced such attacks. In addition to paying for their medical treatment, Massarat also teaches the women workplace skills and some have become beauticians at her salons.

Approximately 200 acid attacks are reported in Pakistan annually but advocates believe the real number is much higher. Worldwide, an estimated 1,500 people, 80 percent of whom are women and 40 to 70% of whom are under 18. Masarrat believes that the government needs to do more to prevent attacks and help the women affected, stating "Because it is a female-orientated issue, it comes right at the bottom of their [the government's] priority list. Also, they say it tarnishes the image of our country. This is why it is hushed up and swept under the carpet."

She adds, "You listen to their stories and the attackers are motivated by such small reasons, sometimes no reason at all, and you think, 'Is this the world we want to live in?'" For her part, Masarrat is trying to build the kind of world she wants to see by helping one woman at a time rebuild their life.